2015 National Marketing  Contest - Win With What you Know 

For the upcoming launch of the National Marketing Summer Contest – Win With What you Know, an online awareness campaign, please find below the final creative files for printing in-store POS, and digital slug/flash icons for use online (store websites/Facebook), to promote the contest to consumers.

Contest Objectives:winwhatyouknow_logosmall

  • Educate travellers about Duty Free Canada
  • Increase awareness of land border duty free store across Canada

Contest Period: June 29th - August 16th, 2015

Eligibility: Open to both Canadian and American residents, who have reached the age of majority. The following states are excluded: Rhode Island, Arizona, Hawaii, Florida, Alaska and Puerto Rico (refer to Full Contest Rules & Regulations)

Full Contest Rules & Regulations


  • Each week, a multiple choice question about Duty Free - with a hint directing them on where to find the answer, will be posted on the Duty Free Canada Facebook page and Twitter feed
  • Consumers will go to to a promotional micro-site to register and enter the contest
  • One correct entry per week - for a total of 7 entries plus the bonus question = a total of 8 entries

Social Media Promotion - not sure what to say when promoting the contest on Facebook and/or Twitter? We have created weekly messages all ready to post - Social Media Contest Posts


Grand Prize - $5,000 Prepaid Visa gift-card

Prizes – total of $3,500 weekly prizes:

  • Week 1 (June 29-July 5) – 5 x $50 Tim Hortons Gift Card
  • Week 2 (July 6 – July 12) – 1 x $500 Apple Store Gift Card
  • Week 3 (July 13 – July 19) – 5 x $100 Gas Card (vendor TBD)
  • Week 4 (July 20 – July 26) – 1 x $500 Apple Store Gift Card
  • Week 5 (July 27 – August 2) – 5 x $50 Tim Hortons Gift Card
  • Week 6 (August 3 – August 6)  – 5 x $100 Gas Card (vendor TBD)
  • Week 7 (August 10 – August 16)  – 1 x $500 Apple Store Gift Card
  • Bonus  (August 10 – August 16) – 1 x $500 Apple Store Gift Card
  • Week 8 (August 17 – August 23) - Grand Prize $5,000CAD Visa gift Card

Links to contest micro-site (not live until 10:00am (EST) June 29th)

Win With What you Know Overview (click to download/print)

In-Store Promotional Posters High-Res Files for Print

Below are the high-res files for in-store posters. We encourage you to include your respective store logo on the bottom left banner prior to printing - an example is included in the Win With What you Know Overview.

Click on an image below to download and save a file


English 8.5x11

English 11x17

English 24x36

English 8.5x11

English 11x17

English 11x17

Contest Icon(slugs) for Store Websites & Facebook Pages

Below are the digital icons for use on your respective websites and/or Facebook pages. Your website manager can insert contest links for direct access to the contest micro-site from your website


English 72dpi


English 300dpi

French 72dpi

French 300dpi

The Contest is open to all legal residents of Canada and 45 of the contiguous United States and the District of Columbia (excluding residents of Rhode Island, Arizona, Hawaii, Florida, Alaska and Puerto Rico, the “Excluded States/PR”) who have reached the age of majority within their jurisdiction of residence at the time of registration. Void in Excluded States/PR and where prohibited by law. To be eligible to claim a prize, claimant must have reached the age of majority within his/her jurisdiction of residence. Despite the foregoing, employees, representatives or agents of, members of the immediate family of, or those domiciled with, an employee, representative or agent of, the Sponsor, Frontier Duty Free Association, Frontier Duty Free Association members, the advertising and promotion agencies of the Sponsor and/or the independent contest organization (collectively, the “Contest Parties”), are not eligible to participate. Employees, representative or agents of Frontier Duty Free Association members as described in this paragraph are limited to those employees, representatives or agents who are providing services in any way to Frontier Duty Free Association members. “Immediate family” is defined as parents, siblings, children or spouse.

If you need the artwork modified, please contact Laurie Karson the FDFA - lkarson@fdfa.ca