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FDFA National Marketing Program 2015

marketing_2015-2-smallNational Marketing Webinar – February 26th, 2015 
The webinar was facilitated by The Mars Agency and highlighted the launch of the National Marketing Program for 2015, including the new master brand and mobile friendly website. Within the recorded webinar, you will find a clear description on the new duty free brand, its style guide elements and recommendations on how to use this brand in your store. We strongly recommend you share therecorded presentation via the link below with your local marketing agency or any employee responsible for your store’s marketing initiatives.

To view the webinar recording click here

New Master Brand National Logos
To download the complete high-res logo library, click here

Style Guide
To implement the master brand we have provided a Style Guide outlining how to use the new logos and incorporate with your store branding.

Why Implement the New Brand?
Branding is most valuable as a point of connection. It is a tool used to aide communication and to guide multiple stakeholder impressions and actions. A master brand will create a strong association between a company’s product (exclusive, luxurious brands) and what the brand represents (great savings)

Need Help Implementing the New Brand?
If you have questions or would like assistance implementing the new brand in-store and/or digitally, please feel free to contact Jan Ferguson from The Mars Agency or the FDFA directly.

The Mars Agency
Jan Ferguson, VP, Client Leadership
Office: 647-776-8952
Email: fergusonj@themarsagency.com

Duty Free Stock Images
We have provided high quality images purchased by the FDFA for your use. Many of these images are currently used on the national website and Facebook page. Please refer to the ‘Stock Images License Terms‘ for permitted uses. To save any of the images below, right-click on the image, select ‘Save Image-as’, then save to your computer.

Note – Seasonal images will be added as they become available.

If you have any issues downloading the logos, style guide or images, please contact Allison Boucher at aboucher@fdfa.ca or 613-688-9788

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