FDFA 2009 Professional Development Workshop "Youthography"
During the Semi-Annual meeting, on November 19th, 2009 the FDFA held a Professional Development Workshop as part of the Semi-Annual Meeting.
Youthography is North America's most significant research and strategy agency dedicated exclusively to youth. Youthography has completed a survey of persons aged 19-34 in Canada and the United States about how this group perceives duty free shopping in Canada, their understanding of duty free allowances, product, prices and services offered.
The presentation was facilitated by Mike Farrell, Partner, CSO of Youthography.
Click Here to view the presentation "Young Consumers and You"
Click Here to view the hand out from the workshop - "10 Key Points to Consider"