Since the announcement of the COVID-19 pandemic over a year ago, the FDFA has been fighting for measures to help our members get through this crisis and beyond.

Together we will get through this!

Advocating for the Hardest Hit Businesses!

June 17, 2021: In partnership with the FDFA, the Tourism Industry Association of Canada (TIAC) held its second Parliamentary & Congressional panel discussion on reopening the Canada-U.S. Border.

Advocating for the Hardest Hit Businesses!

June 10, 2021: In partnership with the FDFA, the Tourism Industry Association of Canada (TIAC) held its first Parliamentary & Congressional panel discussion on reopening the Canada-U.S. Border.

CALL TO ACTION: head over to to write your MP today & tell them that we need a plan to safely Visit to learn more.

Advocating for the Hardest Hit Businesses!

September 17, 2020: FDFA joined forces with Tourism Association Canada, Hotel Association of Canada, and a list of tourism sector associations to form the Coalition of Hardest Hit Businesses.

CALL TO ACTION: we need our members to use the send a letter tool and the pre-written social media content at to amplify our message.

We are proud to share stories of FDFA members finding creative ways to provide support.

Jeff Orson and the Moodie Davitt Report come together to raise funds for UN COVID-19 Solidarity Response Fund by releasing a beautiful song, Pray. 'Pray’ is released online via Bandcamp, which allows listeners to buy (or gift) the track by making a payment of their own choice (anything from C$1 upwards). Please click this link to buy ( or gift it to someone.

All funds raised are being donated to the newly established UN COVID-19 Solidarity Response Fund.

Importations Guay Ltée closed its doors temporarily for the health and safety of their employees and their community. Since the beginning of the COVID-19 outbreak, Montreal has been, and continues to be, the epicentre of the crisis in Canada. Like many hospitals and health care centres across North America, Montreal has experienced a shortage of masks and other protective gear for health care professionals and patients. With hospitals and long term care facilities being the hardest hit and experiencing a lack of protective gear, IGL purchased and distributed 71,000 masks to four Montreal area hospitals and a long term care facility in St. Jean, Quebec.

Bugatti Group launched a nation wide #cavabienaller collection with 100% of the profit being donated to the Food Banks of Canada and La Cantine Pour Tous.

Peter Mielzynski Agencies: Wyborowa have joined forces with L’Oréal to produce 500,000 hand sanitiers that are being donated to hospitals in Poland.

Jakeman’s understood that during this pandemic it was important to keep as much normalcy as possible for their employees. They spoke honestly about the steps they were taking for their safety and asked them to take measures in their daily lives. Together they were able to keep all staff on payroll during this difficult time.

With fear and uncertainty in the world, Jakeman's understood their value as a maple company, though they could not save lives they could brighten them. They took many steps to create such moments, by sending out maple care packages with syrup, cookies and other maple candies to hospitals all over Ontario, to boost their morale and show that they appreciate all the healthcare employees who risk so much. They then started a social media contest to help recognize the industries that may have felt overlooked during this time. They received some great feedback and nominations of companies going above and beyond their normal duties. From this they sent maple care packages to a funeral home that had been struggling due to the stress, a local pharmacy that was going above and beyond their normal duties, a distillery that was one of the first in Ontario to make the switch to making sanitizer when the need was there, a nursing home struggling with an outbreak, and a service station that was working hard to ensure the people transporting our goods across the country/U.S. were being looked after.  A large donation of Jakeman's Maple Sugar Shortbread cookies were also donated to the Regeneration Outreach Community - an amazing organization that helps to transform the lives of those affected by addiction and homelessness. The demand for their services has increased tenfold since the pandemic and Jakeman’s wanted to show support for the great work they are doing.